AI Insights · Timothy · April 2022
Top 5 Consumer Finance Apps in Kenya in Q1 2022
Discover the performance of the top 5 consumer finance apps in Kenya during Q1 2022, including their weekly downloads and active users.
The first quarter of 2022 saw notable performances from the top five consumer finance applications in Kenya. These apps, which include Timiza, Eazzy Banking, KCB, Equity Mobile, and SC Mobile Kenya, exhibited varying trends in downloads and active user engagement. Here’s a detailed look at their performance metrics as provided by Sensor Tower.
Timiza had a dynamic quarter with weekly downloads peaking at around 38K in late March. Active users showed a consistent rise, starting at approximately 115K and reaching nearly 190K by the end of the quarter.
Eazzy Banking also saw significant activity. Weekly downloads peaked at roughly 21K in early February, while active users remained relatively stable, averaging around 290K throughout the quarter.
KCB experienced a steady increase in weekly downloads, with numbers reaching close to 19.5K by mid-March. Active users grew steadily, starting from about 215K and ending the quarter at approximately 252K.
Equity Mobile showed impressive growth in weekly downloads, particularly in late March when downloads surged to around 44K. Active users increased significantly as well, from around 70K at the beginning of January to over 165K by the end of March.
Lastly, SC Mobile Kenya exhibited consistent growth in weekly downloads, peaking at approximately 7.8K in mid-February. Active users fluctuated but remained strong, averaging around 210K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
